When KEEN, along with the ad agency North, debuted its new advertising campaign Recess is Back, I was responsible for the in-house creative portion of the global roll-out of the campaign. I briefed the agency along with the marketing team leaders and collaborated to develop, design and ensure consistency of campaign execution across all channels.
Leading the in-house creative to support this campaign, I directed the design of a KEEN font that was used throughout the campaign and produced seasonal photo shoots to be used for global retail, website and brand materials. In addition, I art directed and produced a variety of print and digital materials in support of this campaign.
Design Direction, Art Direction, Design, Project Management, Production, Installation