One of the first projects that I worked on for Lazarus was a new campaign for their pet products. The look and feel married with the design of their product packaging. The goal was to inspire trust in the brand to consumers by using an honest and friendly tone. We used situational humor to relate to pet owners. This creative was used for digital and print advertisements, emails, brochures and PR materials. In addition to this campaign, I directed several photo shoots on location and in studio.
Creative Direction