I directed the Lazarus Naturals creative team to develop a seasonal direct to consumer campaign for the first quarter. The campaign conveys a message of optimism as we close 2020 and move into the new year. Moments of transition are represented in nature. Transformation, return to order. Charged energy propelling forward, ebb and flow, perpetual motion, balance and harmony. During the current social climate, people escape their worries by getting outside. Beauty in nature is simple, beautiful and visceral which creates an emotional response. These designs and concepts will be used to unify the look and theme of all direct to consumer communications including emails, banner ads, company website banners.
Creative Direction