In 2011 a new KEEN trade show booth debuted. I directed the design of this booth working with KEEN events director. The industry changing booth design garnered the best booth award in 2011 and was responsible for pushing the outdoor industry toward a new way of thinking about sustainability in trade show booth design. KEEN’s mantra of “repurpose for a purpose” was exemplified through the use of reclaimed objects and materials. This booth design established the physical world look and feel for the KEEN brand, influenced the design of the KEEN retail store, the KEEN Garage, as well as the KEEN HQ. Key seasonal product stories are brought to life in dimensional and whimsical ways. This place is where KEEN debuts it’s new products to the world. For KEEN, it is the largest and best experiential space for the brand.
Twice a year since 2011, I have directed the design, production and installation of the booth for the largest outdoor industry trade show: Outdoor Retailer. In addition to the KEEN booth at the show, KEEN has hosted large industry parties outside the venue called KEEN Fest. I have creatively lead KEEN Fest as well, working on creative theme, large format graphics, signage, invites and swag.
Creative Direction, Art Direction, Production, Project Management, Installation