I worked with the retail marketing director on the direction for a new POP fixture system for KEEN called “scrappy yellow”. We worked together with Vehicle SF and Fleetwood Fixtures to create the program. I helped create the RFP, chose and directed the design and production agency, reviewed prototypes, art directed and produced graphics for the fixtures. The goal of this new concept was to disrupt the retail environment and bring KEEN’s brand values and aesthetic of re-purposing to life. The fixtures were made of scrap wood, repurposed metal pieces, tires and paint cans. Everything was dipped in yellow paint, the KEEN signature yellow color.
Design Direction, Art Direction, Graphic Design, Project Management, Production, Installation