Since 2010 I have art directed and produced the displays and materials to support our seasonal launches of key materials for sell-in of products to wholesale partners. I’ve partnered with the marketing, product and sales teams to visualize seasonal product stories into practical tools and sales meeting displays.
From 2009-2015 I directed the design and production of the KEEN seasonal product catalogs. Utilizing pre-existing photography and a limited number of new product shots each of these pieces were put together and printed in as little as one month, as time between product completion, delivery and our sales meetings were very short. In 2015, KEEN stopped printing catalogs and has evolved to using an automated sales software line-sheet.
2018 marked the 15th anniversary of the KEEN iconic sandal the Newport. I art directed and produced a set of a-frame curated displays to highlight KEEN’s unique connection to its Newport fans. These pieces were displayed at the 2017 summer sales meeting.
Design Direction, Art Direction, Project Management, Production, Installation