One of our premier KEEN ambassadors Jeremy Collins, an artist/social and environmental activist/explorer, wanted to paint a mural during a visit to KEEN in Portland. Our VP of creative suggested we use this as an opportunity to do something for Earth Day and also highlight it at the KEEN Garage (our retail store). I took this idea and ran with it. By collaborating with Jeremy, several other ambassadors, the KEEN Effect (CSR), KEEN Garage and our KEEN HR team I transformed and expanded this idea into an Earth Day marketing activation. It centered around an art piece and an event at KEEN HQ that involved KEEN employees and was open to the public as well. It was a great content generator for the brand. From this we created a blog post, social media post, e-commerce e-mails and website features. Jeremy designed an art piece that I helped direct and produce. It was an interactive piece that the public could take part in by creating their own “world” drawing inside the structure.
Design Direction, Art Direction, Project Management, Event Management, Installation